Ray’s Blog

How Coke beats Pepsi with their use of New Media

Since introducing their soft drink products Coca-Cola, Coke in 1886, and Pepsi (Cola) in 1898, both competitive companies are now using new, new media to market their respective brands with subtle and obvious comparisons and with major differences. While Coke has the greater customer interaction and use of its online space using new, new media, …

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How Marlboro Cigarettes Have Been Advertised

Innovation helped promote the first cigarettes. The first was a cigarette-making machine which was introduced in the 1880’s.  This machine dramatically increased the production of cigarettes instead of the forty-million hand rolled cigarettes a day, one machine could produce four-million cigarettes a day. The second development came in late 1870’s with the invention of the …

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Avatar “Gods” Jesus and Krishna and their Female Companions

Two religious avatar leaders, Jesus of Nazareth, born in the Classic Era (600 BCE- 600 CE), who would become the head of the Christian church, and Vishnu, incarnated as Krishna, born in the 4thCentury, who was an important figure in the further development of the Hindu Bhakti religion movement, both had strong women by their …

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Bringing Uncensored Programming To Network Television

The purpose of this memo is to discuss the impact that cable television has had on the broadcast networks, in particular, how cable has been able to outperform the networks in regards to comedy programming. Summary In the mid-80’s and throughout the 90’s, cable channels grew by ten-fold.  Many channels were created for a specific …

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The Fine Line Between this World and the Next

The purpose of this writing is to explain the unique way that I met Raymond in the year 1996. I still marvel over it today, seventeen years later. Before I elaborate on those details, I need to expound upon the concepts I was taught in early childhood that now provide the foundations upon which my …

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My Cat Speaking to Me: Love Transcends Material Belief

This true story is about Raymond and his ten-year-old cat named Scungilli. Ray was looking for a black calico kitten and while his siblings all ran and hid, Scungilli walked right up to him, very unafraid and friendly. A very special innate bond was there from the beginning and further developed over time. In October …

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Choosing the Right Words and Phrases

Level of Formality: Essentially when you write something technical you can approach it with three level of appropriate writing. Informal: The new Galaxy 3 cell phone is the best smart phone on the market and you can’t beat the price. Moderately formal writing: The new Galaxy s20 smartphone uses Google’s Android 10 operating system, and …

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Transportation Study Run Amok

No civilization has ever survived without an effective system of movement incorporating land, sea and/or air.” That ominous statement was the introduction to the Southampton Intermodal Transportation Study (SITS) report issued by Dr. Clifford R. Bragdon.  Costing over $200,000 and running over one year late, the Study received mixed opinions while offering many thought-provoking ideas. …

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