October 2020

How Coke beats Pepsi with their use of New Media

Since introducing their soft drink products Coca-Cola, Coke in 1886, and Pepsi (Cola) in 1898, both competitive companies are now using new, new media to market their respective brands with subtle and obvious comparisons and with major differences. While Coke has the greater customer interaction and use of its online space using new, new media, …

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How Marlboro Cigarettes Have Been Advertised

Innovation helped promote the first cigarettes. The first was a cigarette-making machine which was introduced in the 1880’s.  This machine dramatically increased the production of cigarettes instead of the forty-million hand rolled cigarettes a day, one machine could produce four-million cigarettes a day. The second development came in late 1870’s with the invention of the …

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